Indian Spice ‘We Are Moving’ Poster Design

A map-based poster helped to convey Indian Spice restaurant’s new location in an elegant and visually interesting manner.

Background and Requirement

As Indian Spice — a well-known vegetarian restaurant in Jaipur, India — prepared to move to new premises in 2014, design of a poster informing clientele about the new location was commissioned. In the design brief, the client requested for a location map to be prominently placed in the poster layout.

Restaurant exterior, three floors, photographed at dusk
Indian Spice restaurant’s new premises (in 2014)

Design Rationale

During the research and ideation phase, the designer observed that the new location was a few blocks (diagonally) north-east of the existing location. The two locales could thus be visually connected by means of the leaf symbol from the restaurant logo, which, coincidentally, pointed in the same direction.

The simplistic map — with the two locations connected by the leaf — became the central part or focus of the poster.

Restaurant poster design with ‘We Are Moving’ header on top, prominent map in the middle and text and logo at the bottom
Poster layout with a prominent leaf graphic connecting the old location to the new one on a map

Overall look and feel of the poster — including the colour palette and typeface used — confirmed to the brand / visual identity of Indian Spice.

Visual elements in the large 24 by 36 inch poster layout were arranged with the aid of a 1 x 1 inch background grid.

Grid overlay on Indian Spice restaurant poster design
Visual elements arranged on a 1 x 1 inch (24 x 36) background grid

Technical Details

The poster was printed digitally, mounted and placed inside the restaurant as well as near the exterior parking area.

The map-based poster displayed at the restaurant
The printed and mounted poster (mockup)

Conclusion

The poster conveyed information about the restaurant’s move in an elegant, simplistic and visually interesting manner while retaining a strong brand look.

Photo Credits

  • Photograph of Indian Spice restaurant facade © Copyright Atithi Residency Inn
  • Photograph of brick wall courtesy Jakob Braun / Unsplash