Based in India, am proficient in both print and UX design, with over two decades of work experience. I have had the privilege of designing for some of the world’s leading brands, startups, non-profits and individuals.
View my professional profile or get in touch for your design requirement 🙂
My Design Portfolio
Graphic design helps to identify, inform, instruct, interact, present and promote. This section features articles about design assignments that span a range of purposes and categories.
Case Studies
Design of ‘Gobar Dhan’ Book
Step-by-step, disciplined graphic design approach helped to shape a truly unique book about folk art forms made with Gobar or cow dung in India.
EU-REI Logo and Identity Design
Logo and visual identity for European Union’s Resource Efficiency Initiative for India (EU-REI) were based on the concept of a circular economy.
Design of Brand Tags for Suvasa
Cohesive system of tags designed for a well-known hand block printed apparel and furnishing company supported their products as well as the brand.
Stone Mural Design for WWF-India
A sandstone mural designed for WWF-India secretariat visually depicted the organisation’s ethos and drew upon India’s rich stone carving tradition.
Featured Categories
Design for Environment
These design assignments support a range of environmental causes — small, but significant steps towards a healthier planet, our shared home.
Logo and Symbol Design
A successful logo is relevant, visually interesting, clean, technically sound and used with consistency. Explore some logos that I got to design.
A designer’s job is to improve the general quality of life. In fact, it’s the only reason for our existence.
— Paul Rand
Featured Assignments
WWF-India ‘Living Himalayas’ Calendar Design
A wall calendar about one of India’s most important ecological regions was designed to be consistent across pages, on-brand and incorporated several usability features.
Logo Design for SARA Centre, Karnataka
The simplistic, bilingual logo designed for a Karnataka based NGO symbolised local ecological concerns and collaboration for hope, in the larger context of the planet.
WWF-India 2016–17 Catalogue Design
Consistent, vibrant and on-brand design of a nature themed and Eco-conscious products catalogue, helped to connect with and support WWF-India’s conservation mission.
Indian Spice Logo and Visual Identity Design
A distinctive, modern and elegant logo designed for a vegetarian restaurant in Jaipur went on to define the brand’s visual language and identity.
People react positively when things are clear and understandable.
— Dieter Rams
